Product designer & builder
I’m Alfredo, a product designer and builder. I help people navigate complex services, and help teams turn design decisions into working products.
Nonprofit services, accessibility tools, and product systems. Each project connects the people using an experience with the decisions behind it.
Goodwill Central Texas
UX strategy / Accessible design / WordPress
Connecting job seekers, donors, and shoppers with the right next step, while giving marketing reusable tools to publish and run campaigns.
Read case study
02 / Accessibility & AI
Turning accessibility findings into a clearer path from understanding an issue to reviewing a fix.
03 / Design systems
A shared foundation of components, patterns, and tokens for building consistent product experiences.
04 / Product & identity
Bringing locations, brand, and wayfinding together in an embeddable store locator.
05 / AI product design
An AI-assisted brand studio connecting an initial idea to a visual direction and editable brand assets.
My work spans nonprofit websites, design systems, and AI-assisted products. The common question: what does someone need to understand before they can act?
Through Blue Beacon Creative, my solo freelance consultancy, I work directly with client teams across design and development. I connect audience needs, content structure, and interface decisions with the practical constraints of the build.
Staying involved through implementation means I can carry details such as keyboard behavior, readable content, and reusable patterns into the experience people actually use.
Bring user journeys, stakeholder context, and the existing experience into the same conversation. Find the point of confusion before choosing a solution.
Use flows, prototypes, and clear explanations to explore alternatives. Show the tradeoffs so the team can make a decision together.
Connect the design to working interfaces and reusable patterns. Consider accessibility, feedback, and recovery throughout the experience.
A working relationship
[Blue Beacon Creative] has been instrumental in helping our organization modernize our infrastructure with a keen eye toward accessibility, which is a key factor in reaching our target audience. It’s been a great relief knowing that our site is in the best hands.
Have a question about my work or a project in mind? I’d be glad to hear from you.